Grapple and notonthehighstreet.com unveil The Thoughtful Gift Finder iPhone app
Notonthehighstreet.com, the award-winning leading online market place for independent sellers, today launches the UK’s first personalised gift finder mobile app to help customers find and buy the perfect gift.
With 41% of smartphone owners expected to make a purchase on mobile this Christmas, the notonthehighstreet.com app pioneers ‘social m-commerce’, harnessing Facebook’s social graph to provide a uniquely personalised shopping experience.
The free iPhone app created by Grapple, Europe’s leading mobile innovation agency, helps customers find thoughtful, personal gifts on the move according to the personality traits of the recipient, and enables easy purchase and delivery.
Never miss an occasion
The Thoughtful Gift Finder app makes use of Facebook Connect to instantly create a calendar of friends’ and family’s birthdays and occasions, sending timely reminders to order gifts. Events not on Facebook can be manually entered into the app’s calendar.
Find the perfect gift
The gift selector uses personality traits, including arts, food, travel and sport, to generate ideal gift suggestions. Gifts from the online marketplace’s array of products can even be ‘tagged’ to friends and events to ensure great gift ideas are never forgotten and can be purchased later.
Give the gift
Once the perfect gift has been selected, it can be purchased directly from the app. Where available, customers can customise and personalise products, for example by adding gift wrapping and even engraving.
notonthehighstreet.com co-founder Holly Tucker comments:
“We are proud to launch the notonthehighstreet.com Thoughtful Gift Finder app that simplifies finding the ‘perfect gift’, matching personality traits with our diverse range of original, quality products. Mobile traffic has increased over the past 12 months and now represents almost a quarter of all visitors to notonthehighstreet.com, so it was important for us to acknowledge this significant channel for our customers and create an app that was easy to use and fun.”
Grapple CEO Alistair Crane comments:
“We are delighted to have worked in partnership with notonthehighstreet.com to pioneer ‘social m-commerce’, devising and delivering a mobile application that challenges the typically impersonal mobile shopping proposition. With one in ten pounds spent on the UK’s high street already coming from the mobile channel, adding elements of social media will not only personalise the shopping experience, but will rapidly increase revenues.”